Start · Starting a service business
Quit dreaming. Start building.
Most new owners build a business that needs them for everything, then spend years trying to undo it. Let's skip that part.
- Program
- Quitter Launch
- Length
- 12 weeks, plus your week 13 decision review
- For
- Service business ideas, new service businesses, and side hustles going full-time
- You leave with
- A clear go, change or stop decision, backed by real customers and your real numbers
- How
- A kickoff call with your coach, a weekly coach-led mastermind, and a private coach call each month. All by video, anywhere in the U.S.
- Included
- QuitDebt Complete, our money app, free while you're an active coaching client
What is Start?
Most startup advice starts with the idea. We start with your life. How many hours you really have, what you won't give up, how much money you can put in, and what you need to take home. Those become the rules your business has to fit.
Then for 12 weeks you test your idea for real: talk to customers, shape an offer, price it, work out what it takes to start, set it up right, and try to win and deliver your first jobs.
It ends with a clear go, change or stop decision. Go gets a 90-day launch plan. Change gets a new plan to test. Stop saves you the money and years you would have lost. Owners who say go can move into Fix.
Start isn't a promise that you'll launch in 12 weeks. It's a promise that you'll know.
Right for you if
- You're about to start, or started in the last 12 months
- You have one idea, a few ideas, or a skill and no idea yet
- You can give it 3 to 4 hours a week, including talking to real customers
Not the right fit if
- You already have crews and steady customers (see Fix)
- You want someone else to run it for you
- You're raising investor money for a fast-growth startup
Sound familiar?
Where new owners get stuck
- You're great at the work. Running the business? Less sure.
- You're about to spend thousands before anyone has said they'll buy
- You're not sure what to charge, so you guess low
- LLC, EIN, bank account, insurance, licenses… where do you even start?
- You're figuring it all out alone, at night, on YouTube
- You're about to build yourself a job with worse hours
What we do together
Build it right the first time
Your hours, your limits, your money and your income goal become the rules every decision has to follow.
Talk to people who would actually buy, and test demand before you spend big on equipment, branding or software.
A clear service, priced from your real costs, your time and a margin, not from what the other guy charges.
Startup budget, break-even, a 13-week cash plan, your personal credit and runway, and how you'll fund it without putting everything at risk.
Entity, bank account, insurance, licenses and books, checked before you take paid work.
Find, quote, book and deliver, built so the business doesn't need you for everything from day one.
Timeline
Your 12 weeks
Short lessons, one workbook that builds into your business plan, and real-world work each week. Weeks 6 and 10 are lighter so you can catch up. It ends with your week 13 decision review.
- Week 1Your life first
Hours, limits, money and income goal: the rules your business has to fit
- Week 2Choose an idea
Compare ideas against your skills, customers and limits, and pick one to test
- Week 3Talk to customers
Who has the problem, how they handle it today, and what makes them buy
- Week 4Shape an offer
Your service, who it's for, what it doesn't include, and a starting price
- Week 5Test demand
One small, affordable test to see if people will take a real next step
- Week 6Price the work
A price that covers costs, your time and a profit, and how many jobs you can really do
- Week 7What it takes to start
What you must buy now, what can wait, and your break-even
- Week 8Protect your cash
A 13-week cash plan, your household runway, credit and funding, and a spending stop point
- Week 9Set it up right
Entity, bank, insurance, licenses, books and customer agreements
- Week 10Win first customers
Reach the right people, quote, follow up and book
- Week 11Deliver without doing it all
A first job or test run, and what to quit, hand off or keep
- Week 12Your decision brief
Pull it together: customers, numbers, setup, risk and life fit
- Week 13Go, change or stop
A private review with your coach to make a clear decision backed by evidence
- What's nextYour 90-day plan
Go means a launch plan and the option to move into Fix, skipping any setup you already finished. Change means a new test plan.
Your coaching
A coach, a group and a plan
Each group starts together on a set date and works through the same week at the same time.
- Before week 1Kickoff call
A private call with your coach about your goals, limits, money and ideas.
- Every weekCoach-led mastermind
60 to 75 minutes with your coach and a small group of 6 to 8 owners. Real problems, worked on together.
- Weeks 4, 8 and 13Private coach calls
One a month, timed to your big decisions. Money and credit details stay here, not in the group.
- Between sessionsQuestions answered
Send a short update before each mastermind. Message your coach anytime and hear back within 2 business days.
Accountability
Your decision scorecard
At week 13 each area is rated supported, uncertain or blocking. Strong demand can't cancel out a blocking problem, so nothing gets averaged away.
| Area | What we look for |
|---|---|
| Life fit | The real weekly workload fits your hours and the limits you set |
| Demand | Real customers took real steps toward buying |
| Numbers | Your price and volume cover your costs and what you need to take home |
| Cash | The plan still works if things start slower than hoped |
| Getting customers | A believable way to reach enough of the right customers |
| Delivery | Time, skills, tools and quality hold up on real work |
| Setup and risk | Must-haves are in place, and open questions are with the right professional |
Your targets are set from your own goals and numbers. Results depend on your market and the work you put in.
Working together
How working together works
How we meet
A private kickoff call, a weekly coach-led mastermind with your group, and a private coach call each month, including your week 13 decision review.
Everything is by video, so we work with people anywhere in the U.S.
After week 13 you can join an optional monthly alumni mastermind. Your free QuitList stays yours, and your saved QuitDebt plan stays in your account; to keep using QuitDebt, choose a paid membership.
Who does the work
You do, with your coach and group keeping you on track. Plan on 3 to 4 hours a week: short lessons, your workbook, and real-world work like customer conversations, all fit inside the hours you set in week 1.
Want hands-on help too? Our team can set up software, build AI and automations, or help you set up your systems. That's quoted separately, only when you want it.
What you get
- QuitDebt Complete included free while you're an active coaching client: the Mr. Quitter money app for your household, rentals and business ($49.99/mo value). When coaching ends, free access ends; you can keep it as a paid membership. Details
- Your goals and limits, written down as the rules for your business
- A chosen idea and a clear customer
- A customer evidence log
- A tested offer and price
- A startup budget, break-even and 13-week cash plan
- A setup checklist: entity, bank, insurance, licenses, books
- A go, change or stop decision and a 90-day plan
What it costs
After the free call you get a written proposal with the full price before you commit.
Start is one 13-week program. At your week 13 review you decide what comes next.
How to start
- Get your free Quitter Score or book a free 15-minute call.
- Free call. We talk about your idea and see if it's a fit.
- Written proposal with what's included, the full price and your group's start date.
- Kickoff call with your coach before your group's first week.
Built into Start
Your Start tools
Part of the program from day one. They show up in your Command Center, filled in with your own numbers. Try any of them free now.
Included with Start coaching
Starting out? Get your money straight first.
QuitDebt shows your household bills, debts and what you need to take home, so you know what your business has to pay you. Add QuitDebt Business to plan your startup cash.
- QuitDebt Complete: home, rentals and business money, including Profit leaks, PriceRight job tracking, NextDollar and a 13-week cash forecast
- QuitList Team: hand work to up to 10 people, with photos, sign-off and reminders
- Your Command Center and Freedom Score, plus every free tool
Free while your coaching is active. When coaching ends, you can keep them as a paid membership. Details
How ready are you to launch?
Get your free Quitter Score to see where your idea really stands and whether The Quitter Method is right for you. About 5 minutes.